2008 GGI Product Development Metrics Survey: Overview

"Innovation Processes, Tools & Top Corporate Metrics Practices"

Are you a product development leader or process influencer? If so, you will want to get GGI's 2007 Metrics Survey. If not, this report may help you to further pave the road to your becoming one. At the very least, learning from this research project and understanding the theme of this primary research will give you important knowledge that could be helpful to you and your company.

The GGI 2008 Product Development Metrics Survey "theme" is "the nature of the direction, environment, processes, tools, and metrics that underlie product innovation in companies." The research is primarily directed at discovering "practices that facilitate organic innovation."

Innovation is an increasingly important outcome for many companies and this is a chance to be one of the first in industry to obtain research of this nature.

Participants who submit completed questionnaires will receive a copy of our "Summary" document which will be on the order of 30-50 pages in length that will contain factual observations, analysis, and graphical results of every survey question across the survey population. We are well aware of how busy everyone is that make the time to participate and we give you back a comprehensive set of results in recognition of our appreciation for your time and interest.

GGI surveys industry approximately every two years and are experienced primary and secondary researchers.